An advertiser owns a site whose products or services will be promoted through affiliate marketing. In order to run campaigns in 2Performant, advertisers must be legal entities that comply with the legislation in force and the legal regulations specific to the activity in that country.
The site they represent and want to be promoted must:
- Display the company’s (organization) information;
- Not display paid ads for other sites or online store ads that do not run campaigns through 2Performant;
- Not sell/promote illegal products or content in the country of origin or Romania.
To be certified for an affiliate program, the site must allow users to complete a clearly measurable online action (product purchases, account opening, newsletter subscription, polls, etc.)
Our recommendation is that advertisers have a dedicated staff for the affiliate program in order to get the best results.