--- title: How to add a new Promotion? description: "Adding a New Promotion to Your Advertiser Account: Step-by-Step Guide" --- [Skip to content](https://support.2performant.com/hc/en-us/articles/115000094632-how-to-add-a-new-promotion-#main-content) - [English](https://support.2performant.com/hc/en-us/articles/115000094632-how-to-add-a-new-promotion-) - [Română](https://support.2performant.com/ro/hc/en-us/articles/115005076348-cum-adaug-o-promotie-noua-) English Show submenu for translations ![2performant.png\]](https://support.2performant.com/hs-fs/hubfs/2performant.png?height=40&name=2performant.png) Open main navigation Close main navigation - - [English](https://support.2performant.com/hc/en-us/articles/115000094632-how-to-add-a-new-promotion-) - [Română](https://support.2performant.com/ro/hc/en-us/articles/115005076348-cum-adaug-o-promotie-noua-) English Show submenu for translations - [Go to 2performant.com](https://2performant.com/) [Go to 2performant.com](https://2performant.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [2Performant Help Center](https://support.2performant.com/?hsLang=en) 2. [For Advertisers](https://support.2performant.com/for-advertisers?hsLang=en) 3. [5. Improve your affiliate program](https://support.2performant.com/for-advertisers?hsLang=en#5-improve-your-affiliate-program) # How to add a new Promotion? ## Adding a New Promotion to Your Advertiser Account: Step-by-Step Guide To add a new promotion, access your advertiser account, then go to [**Promotions → My Promotions → Add New Promotion**](https://network.2performant.com/advertiser/promotions/-promotion_start).   By clicking [**Add New Promotion**](https://network.2performant.com/advertiser/promotions/new) button you will be able to generate a new promotion. There will be a form where you must fill several information in order to show your promotions in your affiliates’ accounts. - **Promotion public title → the public title of the promotion. The more descriptive and original, the better;** - **Promotion internal title →**  private title of the promotion; visible only for the account admins; - **Promotion description →** detailed information about the promotion. The more clear and complete, possibly with marketing data (reached demographics, future star products etc.), the better; ![](https://support.2performant.com/hs-fs/hubfs/image-png-May-30-2025-07-59-13-5519-AM.png?width=688&height=230&name=image-png-May-30-2025-07-59-13-5519-AM.png) - **Choose date range →** time frame during which the promotion will be available. Date and hour are mandatory; - **Promo landing page URL →** the promotion’s URL, only if that’s the case. It can be left blank; - **Affiliate challenge with special prizes → *ON/OFF* →** if you have an ongoing challenge or getting ready to launch one during this promotional period or the beginning of it; - **Bonus for high performing affiliates →** ***ON/OFF* →**  if you are offering performance based bonuses during the promotional period or overall the entire program; - **Special banners relevant for the promotion → *ON/OFF* →** only if there are uploaded dedicated banners for that particular promotion. If so, you should mention this, in the description, the category associated with banners; - **Special product feeds relevant for the promotion → *ON/OFF* →** only if there are uploaded dedicated product feeds for that particular promotion. If so, you should mention this, in the promotion description, the naming of the product feed; - **Assign promotion to a shopping event →** if the promotion falls into a Shopping Event that is already inside the platform (i.e. Black Friday, Christmas), you should link the promotion with the corresponding shopping event. These shopping events inside the platform, will be defined by 2Performant and announced to all advertisers and affiliates through a dedicated landing page.   (daca o promotie este adaugata pe perioada in care este in desfasurare un Shopping event, promotia este adaugata automat ca parte a event-ului - daca nu se doreste inrolarea, trebuie deselectata optiunea). ![](https://support.2performant.com/hs-fs/hubfs/image-png-May-30-2025-12-15-05-1145-PM.png?width=688&height=187&name=image-png-May-30-2025-12-15-05-1145-PM.png)   If you do have available promotions to be added you can hit "Publish" and it will be active or it can be saved as draft if you want to prepare the promotion ahead.    ***Recommendation****: List and enable future promotions that are not yet active on your site. Disable only those that have already ended!*       - [For Advertisers](https://support.2performant.com/for-advertisers?hsLang=en#main-content) - [1. First steps for beginners](https://support.2performant.com/for-advertisers?hsLang=en#1-first-steps-for-beginners) - [2. Costs, payments and invoices](https://support.2performant.com/for-advertisers?hsLang=en#2-costs-payments-and-invoices) - [3. Relationship with Affiliates](https://support.2performant.com/for-advertisers?hsLang=en#3-relationship-with-affiliates) - [4. About commissions](https://support.2performant.com/for-advertisers?hsLang=en#4-about-commissions) - [5. Improve your affiliate program](https://support.2performant.com/for-advertisers?hsLang=en#5-improve-your-affiliate-program) - [6. Means of promotion](https://support.2performant.com/for-advertisers?hsLang=en#6-means-of-promotion) - [7. Promoting Tools](https://support.2performant.com/for-advertisers?hsLang=en#7-promoting-tools) - [8. Platform functionalities](https://support.2performant.com/for-advertisers?hsLang=en#8-platform-functionalities) - [For Affiliates](https://support.2performant.com/for-affiliates?hsLang=en#main-content) - [1. First steps for beginners](https://support.2performant.com/for-affiliates?hsLang=en#1-first-steps-for-beginners) - [2. First Payment](https://support.2performant.com/for-affiliates?hsLang=en#2-first-payment) - [3. About Commissions](https://support.2performant.com/for-affiliates?hsLang=en#3-about-commissions) - [4. Promoting Tools](https://support.2performant.com/for-affiliates?hsLang=en#4-promoting-tools) - [5. Relationship with Advertisers](https://support.2performant.com/for-affiliates?hsLang=en#5-relationship-with-advertisers) - [6. Means of Promoting](https://support.2performant.com/for-affiliates?hsLang=en#6-means-of-promoting) - [7. Platform Functionalities](https://support.2performant.com/for-affiliates?hsLang=en#7-platform-functionalities) - [8. Payments, bonuses and taxes](https://support.2performant.com/for-affiliates?hsLang=en#8-payments-bonuses-and-taxes) - [For Influencers](https://support.2performant.com/for-influencers?hsLang=en#main-content) - [First steps](https://support.2performant.com/for-influencers?hsLang=en#first-steps) - [Managing Your Collaborations](https://support.2performant.com/for-influencers?hsLang=en#managing-your-collaborations) - [Tracking, affiliate marketing and used terms](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#main-content) - [0. Big Bear](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#0-big-bear) - [1. About the 2Performant tracking system](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#1-about-the-2performant-tracking-system) - [2. About 2Performant](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#2-about-2performant) - [3. Used terms](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#3-used-terms) - [4. About Affiliate Marketing](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#4-about-affiliate-marketing) [![Chill listening crop-3](https://support.2performant.com/hs-fs/hubfs/2performant-2.png?width=24&height=24&name=2performant-2.png "Chill listening crop-3")](https://2performant.com) 2performant.com Help Center Copyright © 2026, 2Performant