--- title: What are Custom Conditions? description: "Custom Conditions: Rewarding Top Affiliates with Preferential Commissions and Cookie Lives" --- [Skip to content](https://support.2performant.com/hc/en-us/articles/115000094871-what-are-custom-conditions-#main-content) - [English](https://support.2performant.com/hc/en-us/articles/115000094871-what-are-custom-conditions-) - [Română](https://support.2performant.com/ro/hc/en-us/articles/115004899827-ce-sunt-custom-conditions-) English Show submenu for translations ![2performant.png\]](https://support.2performant.com/hs-fs/hubfs/2performant.png?height=40&name=2performant.png) Open main navigation Close main navigation - - [English](https://support.2performant.com/hc/en-us/articles/115000094871-what-are-custom-conditions-) - [Română](https://support.2performant.com/ro/hc/en-us/articles/115004899827-ce-sunt-custom-conditions-) English Show submenu for translations - [Go to 2performant.com](https://2performant.com/) [Go to 2performant.com](https://2performant.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [2Performant Help Center](https://support.2performant.com/?hsLang=en) 2. [For Affiliates](https://support.2performant.com/for-affiliates?hsLang=en) 3. [7. Platform Functionalities](https://support.2performant.com/for-affiliates?hsLang=en#7-platform-functionalities) # What are Custom Conditions? ## Custom Conditions: Rewarding Top Affiliates with Preferential Commissions and Cookie Lives **Custom Conditions** is a new feature in the 2Performant platform. If you have remarkable performance in a particular affiliate program, the advertiser has the chance to reward your success with a higher commission or cookie life than the standard ones. ***Tip**: If you are generating conversions in a particular affiliate program or if you know you can significantly increase the number of generated commissions with the help with a higher commission rate, do not hesitate to ask the advertiser for this. Furthermore, we recommend you to initiate such conversations.* Custom Conditions allows advertisers to reward their top affiliates with a preferential commission and/or preferential cookie life. In particular, they will be able to offer you a **multiplier**. **Custom sale & lead conditions** For example, if an affiliate program has a **standard 10% sale commission** and/or a **5€ lead commission**, the advertiser can give you a **1.2x** or **20%** extra of the total sale or a lead. In this way, you will receive a **total commission of 12%** of the value of any generated and validated sale  or a **6€ commission** for a generated and validated lead. If the standard commission or lead value changes, then the preferential commission will automatically change, as well. For example, if the standard program’s commission **increases to** **12% for sales** or the **lead value increases to 6€**, you will receive a commission of **14.4% for a sale** and a **7.2€ for a lead,** resulted from that **1.2x multiplier**. This model also applies to **variable sale commission** programs. So, regardless of the final commission amount, if an affiliate has a **custom multiplier/commission**, that commission value is altered by the multiplier. In this way, the affiliate gets a different commission than those who have the program’s default commission. **Custom cookie life** Custom cookie lives are even easier to manage: advertisers can offer affiliates custom cookie lives out of the default **30**, **60** and **90 days** values. ***Remember:** For an increased cookie life, the changes will be applied immediately, but if you choose to reduce the value, there will be necessary to have a 30 day notice period. The notifications to you, in these cases, will be automatically sent to the system when the changes are saved.* - [For Advertisers](https://support.2performant.com/for-advertisers?hsLang=en#main-content) - [1. First steps for beginners](https://support.2performant.com/for-advertisers?hsLang=en#1-first-steps-for-beginners) - [2. Costs, payments and invoices](https://support.2performant.com/for-advertisers?hsLang=en#2-costs-payments-and-invoices) - [3. Relationship with Affiliates](https://support.2performant.com/for-advertisers?hsLang=en#3-relationship-with-affiliates) - [4. About commissions](https://support.2performant.com/for-advertisers?hsLang=en#4-about-commissions) - [5. Improve your affiliate program](https://support.2performant.com/for-advertisers?hsLang=en#5-improve-your-affiliate-program) - [6. Means of promotion](https://support.2performant.com/for-advertisers?hsLang=en#6-means-of-promotion) - [7. Promoting Tools](https://support.2performant.com/for-advertisers?hsLang=en#7-promoting-tools) - [8. Platform functionalities](https://support.2performant.com/for-advertisers?hsLang=en#8-platform-functionalities) - [For Affiliates](https://support.2performant.com/for-affiliates?hsLang=en#main-content) - [1. First steps for beginners](https://support.2performant.com/for-affiliates?hsLang=en#1-first-steps-for-beginners) - [2. First Payment](https://support.2performant.com/for-affiliates?hsLang=en#2-first-payment) - [3. About Commissions](https://support.2performant.com/for-affiliates?hsLang=en#3-about-commissions) - [4. Promoting Tools](https://support.2performant.com/for-affiliates?hsLang=en#4-promoting-tools) - [5. Relationship with Advertisers](https://support.2performant.com/for-affiliates?hsLang=en#5-relationship-with-advertisers) - [6. Means of Promoting](https://support.2performant.com/for-affiliates?hsLang=en#6-means-of-promoting) - [7. Platform Functionalities](https://support.2performant.com/for-affiliates?hsLang=en#7-platform-functionalities) - [8. Payments, bonuses and taxes](https://support.2performant.com/for-affiliates?hsLang=en#8-payments-bonuses-and-taxes) - [For Influencers](https://support.2performant.com/for-influencers?hsLang=en#main-content) - [First steps](https://support.2performant.com/for-influencers?hsLang=en#first-steps) - [Managing Your Collaborations](https://support.2performant.com/for-influencers?hsLang=en#managing-your-collaborations) - [Tracking, affiliate marketing and used terms](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#main-content) - [0. Big Bear](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#0-big-bear) - [1. About the 2Performant tracking system](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#1-about-the-2performant-tracking-system) - [2. About 2Performant](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#2-about-2performant) - [3. Used terms](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#3-used-terms) - [4. About Affiliate Marketing](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#4-about-affiliate-marketing) [![Chill listening crop-3](https://support.2performant.com/hs-fs/hubfs/2performant-2.png?width=24&height=24&name=2performant-2.png "Chill listening crop-3")](https://2performant.com) 2performant.com Help Center Copyright © 2026, 2Performant