What happens if users have disabled the cookies?

Cookies: The Backbone of Personalized Internet Experience

Cookies help you browse the Internet on a daily basis and stores information that brings a personalized internet experience. Over 99% of all Internet users have enabled cookies in their browser. Therefore, less than 1% has cookies disabled.
Cookie-based technology will remain a good part of improving consumer experience. In the case of less than 1%, where cookies are disabled on user’s browser, it is out of the affiliate tracking area and the sales made can not be recorded.