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  1. 2Performant Support
  2. Tracking, affiliate marketing and used terms

Tracking, affiliate marketing and used terms

1. About the 2Performant tracking system

  • How does 2Performant track Internet transactions?
  • How does a 2Performant know which affiliate to pay for a conversion?
  • How does a 2Performant cookie work?
  • What happens if users have disabled the cookies?

2. About 2Performant

  • What is 2Performant?
  • Who is behind 2Performant?

3. Used terms

  • What is a PRE PAID affiliate program?
  • What is a POST PAID affiliate program?
  • What is an affiliate?
  • What is an advertiser?
  • What is a user?
  • What is a commission?

4. About affiliate marketing

  • How does affiliate marketing work?
  • What is an affiliate marketing program?
  • What is Cookie Life?
  • What is CPA (Cost per Action)?
  • What is Conversion Rate?
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