Tracking, affiliate marketing and used terms

1. About the 2Performant tracking system

• How does 2Performant track Internet transactions?
• How does a 2Performant know which affiliate to pay for a conversion?
• How does a 2Performant cookie work?
• What happens if users have disabled the cookies?

2. About 2Performant

• What is 2Performant?
• Who is behind 2Performant?

3. Used terms

• What is a PRE PAID affiliate program?
• What is a POST PAID affiliate program?
• What is an affiliate?
• What is an advertiser?
• What is a user?
• What is a commission?

4. About affiliate marketing

• How does affiliate marketing work?
• What is an affiliate marketing program?
• What is Cookie Life?
• What is CPA (Cost per Action)?
• What is Conversion Rate?