---
title: Program recommendations for results growth
description: Practical advice for advertisers who wish to improve affiliate performance within their program
---

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- - [English](https://support.2performant.com/program-recommendations-for-results-growth)
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1. [2Performant Help Center](https://support.2performant.com/?hsLang=en)
2. [For Advertisers](https://support.2performant.com/for-advertisers?hsLang=en)
3. [5. Improve your affiliate program](https://support.2performant.com/for-advertisers?hsLang=en#5-improve-your-affiliate-program)

# Program recommendations for results growth

## Practical advice for advertisers who wish to improve affiliate performance within their program

### Communication with affiliates

- Make sure you will reply to all your incoming messages fast and stay connected on a good frequency even if the answer is not always the expected one.
- Try to adopt a proactive attitude, be creative come with ideas that can facilitate or improve the affiliates activity by sharing continuously new banners, discount codes or any other promotions tools.
- It is important to bound with the affiliates that are showing results, try to come with extra incentives to motivate them even more. There is an option to give preferential commissions for specific affiliates. 
  
  [Go to Inbox📨📩](https://businessleague.2performant.com/advertiser/messages/show/inbox/)
  
  ![](https://support.2performant.com/hs-fs/hubfs/image-png-Sep-25-2025-12-20-32-1602-PM.png?width=416&height=288&name=image-png-Sep-25-2025-12-20-32-1602-PM.png)

### Daily account management activity (15–30 minutes per day)

We see 4 important aspects:

1. **Commissions** – Make sure to stay up to date with the processing commissions process, based on the final order status
2. **Affiliates** – manage the new requests of collaborations and also initiate invites
3. **Messages** – reply to the new messages
4. **Account balance** – stay with your account on green financial status and top-up the account regularly or activate Direct Debit 
   
   ![](https://support.2performant.com/hs-fs/hubfs/image-png-Sep-25-2025-12-21-33-0964-PM.png?width=688&height=214&name=image-png-Sep-25-2025-12-21-33-0964-PM.png)

### 2Performant community

- Publish an introductive post on our Facebook group. Try to point out the advantages of your campaing, don't miss any program advantages so the program become very appealing.
- Constant communication: discounts, promotions, star products, trends
- Meet-up your collaborators by online meetings and establish new connections

### Insights for affiliates

Send newsletters periodically so you can be in touch with your community and update your program description with any kind of relevant information:

[Go to Newsletter 📨📩](https://businessleague.2performant.com/advertiser/messages/show/inbox/newsletter:true)

- Best sellers products
- Your clients details, such as demographic or your AOV
- Trends in your product sales

### Promotions

- Publish new promotions with a little time ahead so affiliates have time to prepare their campaigns
- Join to our *Shopping Events* to gain extra visibility
  
  ![](https://support.2performant.com/hs-fs/hubfs/image-png-Sep-25-2025-12-23-00-2605-PM.png?width=688&height=249&name=image-png-Sep-25-2025-12-23-00-2605-PM.png)

### Invite new affiliates

- You can create a dedicated affiliate webpage within your site for (example: Decathlon.ro/landing/afiliere).

### Incentives and challenges

- Everyone loves games and challenges, organise a challenge that can bring extra bonuses for the best performers
- You can incentive the top outstanding performers with preferential commissions or one time bonuses
- Announce these type of challenges throughout promotions, newsletters or Facebook group.

---

**For any further details, you can always contact Business Support 2Performant team**: [support@2performant.com](mailto:advertiser.support@2performant.com)

- [For Advertisers](https://support.2performant.com/for-advertisers?hsLang=en#main-content)

    - [1. First steps for beginners](https://support.2performant.com/for-advertisers?hsLang=en#1-first-steps-for-beginners)
    - [2. Costs, payments and invoices](https://support.2performant.com/for-advertisers?hsLang=en#2-costs-payments-and-invoices)
    - [3. Relationship with Affiliates](https://support.2performant.com/for-advertisers?hsLang=en#3-relationship-with-affiliates)
    - [4. About commissions](https://support.2performant.com/for-advertisers?hsLang=en#4-about-commissions)
    - [5. Improve your affiliate program](https://support.2performant.com/for-advertisers?hsLang=en#5-improve-your-affiliate-program)
    - [6. Means of promotion](https://support.2performant.com/for-advertisers?hsLang=en#6-means-of-promotion)
    - [7. Promoting Tools](https://support.2performant.com/for-advertisers?hsLang=en#7-promoting-tools)
    - [8. Platform functionalities](https://support.2performant.com/for-advertisers?hsLang=en#8-platform-functionalities)
- [For Affiliates](https://support.2performant.com/for-affiliates?hsLang=en#main-content)

    - [1. First steps for beginners](https://support.2performant.com/for-affiliates?hsLang=en#1-first-steps-for-beginners)
    - [2. First Payment](https://support.2performant.com/for-affiliates?hsLang=en#2-first-payment)
    - [3. About Commissions](https://support.2performant.com/for-affiliates?hsLang=en#3-about-commissions)
    - [4. Promoting Tools](https://support.2performant.com/for-affiliates?hsLang=en#4-promoting-tools)
    - [5. Relationship with Advertisers](https://support.2performant.com/for-affiliates?hsLang=en#5-relationship-with-advertisers)
    - [6. Means of Promoting](https://support.2performant.com/for-affiliates?hsLang=en#6-means-of-promoting)
    - [7. Platform Functionalities](https://support.2performant.com/for-affiliates?hsLang=en#7-platform-functionalities)
    - [8. Payments, bonuses and taxes](https://support.2performant.com/for-affiliates?hsLang=en#8-payments-bonuses-and-taxes)
- [For Influencers](https://support.2performant.com/for-influencers?hsLang=en#main-content)

    - [First steps](https://support.2performant.com/for-influencers?hsLang=en#first-steps)
    - [Managing Your Collaborations](https://support.2performant.com/for-influencers?hsLang=en#managing-your-collaborations)
- [Tracking, affiliate marketing and used terms](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#main-content)

    - [0. Big Bear](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#0-big-bear)
    - [1. About the 2Performant tracking system](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#1-about-the-2performant-tracking-system)
    - [2. About 2Performant](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#2-about-2performant)
    - [3. Used terms](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#3-used-terms)
    - [4. About Affiliate Marketing](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms?hsLang=en#4-about-affiliate-marketing)

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