--- title: Tracking, affiliate marketing and used terms | 2Performant Help Center description: Tracking, affiliate marketing and used terms --- [Skip to content](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms#main-content) - [English](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms) - [Română](https://support.2performant.com/ro/tracking-marketing-afiliat-și-termeni-folosiți) English Show submenu for translations ![2performant.png\]](https://support.2performant.com/hs-fs/hubfs/2performant.png?height=40&name=2performant.png) Open main navigation Close main navigation - - [English](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms) - [Română](https://support.2performant.com/ro/tracking-marketing-afiliat-și-termeni-folosiți) English Show submenu for translations - [Go to 2performant.com](https://2performant.com/) [Go to 2performant.com](https://2performant.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [2Performant Help Center](https://support.2performant.com/) 2. [Tracking, affiliate marketing and used terms](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms) # Tracking, affiliate marketing and used terms ## 0. Big Bear - [Big Bear – a first-party tracking solution](https://support.2performant.com/hc/en-us/articles/7928651789340-big-bear-a-first-party-tracking-solution) - [Shopify plugin](https://support.2performant.com/shopify-plugin-setup) ## 1. About the 2Performant tracking system - [How does 2Performant track Internet transactions?](https://support.2performant.com/hc/en-us/articles/115000095392-how-does-2performant-track-internet-transactions-) - [How does 2Performant know which affiliate to pay for a conversion?](https://support.2performant.com/hc/en-us/articles/115000095091-how-does-a-2performant-know-which-affiliate-to-pay-for-a-conversion-) - [What happens if users have disabled the cookies?](https://support.2performant.com/hc/en-us/articles/115000095432-what-happens-if-users-have-disabled-the-cookies-) - [How does a 2Performant cookie work?](https://support.2performant.com/hc/en-us/articles/115000095412-how-does-a-2performant-cookie-work-) ## 2. About 2Performant - [Who is behind 2Performant?](https://support.2performant.com/hc/en-us/articles/115000095251-who-is-behind-2performant-) - [What is 2Performant?](https://support.2performant.com/hc/en-us/articles/115000095512-what-is-2performant-) ## 3. Used terms - [What is a PREPAID affiliate program?](https://support.2performant.com/hc/en-us/articles/115000095312-what-is-a-pre-paid-affiliate-program-) - [What is a user?](https://support.2performant.com/hc/en-us/articles/115000095372-what-is-a-user-) - [What is a POST PAID affiliate program?](https://support.2performant.com/hc/en-us/articles/115000095352-what-is-a-post-paid-affiliate-program-) - [What is an advertiser?](https://support.2performant.com/hc/en-us/articles/115000095051-what-is-an-advertiser-) - [What is an affiliate?](https://support.2performant.com/hc/en-us/articles/115000095031-what-is-an-affiliate-) - [What is a commission?](https://support.2performant.com/hc/en-us/articles/115000095071-what-is-a-commission-) See less ▼ ## 4. About Affiliate Marketing - [What is Cookie Life?](https://support.2performant.com/hc/en-us/articles/115000095111-what-is-cookie-life-) - [What is an affiliate marketing program?](https://support.2performant.com/hc/en-us/articles/115000095472-what-is-an-affiliate-marketing-program-) - [What is Conversion Rate?](https://support.2performant.com/hc/en-us/articles/115000095492-what-is-conversion-rate-) - [How does affiliate marketing work?](https://support.2performant.com/hc/en-us/articles/115000095452-how-does-affiliate-marketing-work-) - [For Advertisers](https://support.2performant.com/for-advertisers#main-content) - [1. First steps for beginners](https://support.2performant.com/for-advertisers#1-first-steps-for-beginners) - [2. Costs, payments and invoices](https://support.2performant.com/for-advertisers#2-costs-payments-and-invoices) - [3. Relationship with Affiliates](https://support.2performant.com/for-advertisers#3-relationship-with-affiliates) - [4. About commissions](https://support.2performant.com/for-advertisers#4-about-commissions) - [5. Improve your affiliate program](https://support.2performant.com/for-advertisers#5-improve-your-affiliate-program) - [6. Means of promotion](https://support.2performant.com/for-advertisers#6-means-of-promotion) - [7. Promoting Tools](https://support.2performant.com/for-advertisers#7-promoting-tools) - [8. Platform functionalities](https://support.2performant.com/for-advertisers#8-platform-functionalities) - [For Affiliates](https://support.2performant.com/for-affiliates#main-content) - [1. First steps for beginners](https://support.2performant.com/for-affiliates#1-first-steps-for-beginners) - [2. First Payment](https://support.2performant.com/for-affiliates#2-first-payment) - [3. About Commissions](https://support.2performant.com/for-affiliates#3-about-commissions) - [4. Promoting Tools](https://support.2performant.com/for-affiliates#4-promoting-tools) - [5. Relationship with Advertisers](https://support.2performant.com/for-affiliates#5-relationship-with-advertisers) - [6. Means of Promoting](https://support.2performant.com/for-affiliates#6-means-of-promoting) - [7. Platform Functionalities](https://support.2performant.com/for-affiliates#7-platform-functionalities) - [8. Payments, bonuses and taxes](https://support.2performant.com/for-affiliates#8-payments-bonuses-and-taxes) - [For Influencers](https://support.2performant.com/for-influencers#main-content) - [First steps](https://support.2performant.com/for-influencers#first-steps) - [Managing Your Collaborations](https://support.2performant.com/for-influencers#managing-your-collaborations) - [Tracking, affiliate marketing and used terms](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms#main-content) - [0. Big Bear](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms#0-big-bear) - [1. About the 2Performant tracking system](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms#1-about-the-2performant-tracking-system) - [2. About 2Performant](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms#2-about-2performant) - [3. Used terms](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms#3-used-terms) - [4. About Affiliate Marketing](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms#4-about-affiliate-marketing) [![Chill listening crop-3](https://support.2performant.com/hs-fs/hubfs/2performant-2.png?width=24&height=24&name=2performant-2.png "Chill listening crop-3")](https://2performant.com) 2performant.com Help Center Copyright © 2026, 2Performant