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      3. 1. First steps for beginners

      How do I write a good program description?

      How to Create an Attractive Affiliate Program Description for Your Online Store

      A program description is addressed exclusively to affiliates. You must convince affiliates to apply to your program and promote your site through it. We recommend that your description be as attractive for affiliates as possible, focusing on the benefits of working with your program rather than the offer you will promote. In this regard, we invite you to study the campaigns already active in 2Performant: http://2performant.com/ to have an overview of the content delivered by other partners in this regard.

      It is important to cover as many of the points below as possible:

      1. Description of the business/online store
      2. Briefly mention the product categories/subcategories on the site, so that the store can be easily found by affiliates by keywords
      3. Benefits of the online store for customers (bonuses, delivery period, preferential conditions, promotions, etc.);
      4. Top best-selling products/product categories
      5. Average shopping cart value
      6. Information on the return rate
      7. Target audience details: You can add information about the customer typology of the online business, with an emphasis on demographic information, age, etc.;
      8. Performance bonuses and other affiliate program management strategies, if applicable;
      9. Any other information that would make affiliates apply, promote you and generate sales.

      All of this is valuable information for affiliates in optimizing their promotional campaigns.

      Tips & Tricks for a good affiliate program description:

      - capture affiliates' attention;
      - stimulate affiliates' interest in the program by presenting the benefits they will enjoy;
      - stimulate affiliates' intentions to work with you;
      - trigger affiliates' actions to apply to your program and start promoting it.

       

      All this information must be added in the Settings -> Program Settings areadescription edit

      NOTE: Mentioning accepted or restricted traffic sources, in affiliate programs should NOT be added in the description, but will be set through the corresponding check boxes in the next section, Traffic sources, within the Program Settings section.