What is an affiliate?

Il ruolo dell'affiliato nel marketing online: promuovere prodotti e servizi per guadagnare commissioni

An affiliate, either publisher, blogger or SEM specialist, is a natural or legal person who promotes an advertiser’s products and services in exchange for a sale or a lead.

An affiliate displays on his/her website, in email campaigns and search listings banners, affiliate links and other promoting tools for that advertiser’s products. When a user performs a specific action, such as filling in a form (lead) or buying a product (sale), the advertiser pays a commission to the affiliate who redirected that particular user.