3. Used terms
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      2. Tracking, affiliate marketing and used terms
      3. 3. Used terms

      What is an affiliate?

      The role of the affiliate in online marketing: promoting products and services to earn commissions

      An affiliate, in the context of marketing, is an individual or entity that promotes products of the merchant or advertiser and earns a commission for generating sales.

      This is typically done by directing traffic to the merchant's website through various online channels.