What is an affiliate?

The role of the affiliate in online marketing: promoting products and services to earn commissions

An affiliate, either publisher, blogger or SEM specialist, is a natural or legal person who promotes an advertiser’s products and services in exchange for a sale or a lead.

An affiliate displays on his/her website, in email campaigns and search listings banners, affiliate links and other promoting tools for that advertiser’s products. When a user performs a specific action, such as buying a product (sale), the advertiser pays a commission to the affiliate who redirected that particular user.