--- title: For Advertisers | 2Performant Help Center description: For Advertisers --- [Skip to content](https://support.2performant.com/for-advertisers#main-content) - [English](https://support.2performant.com/for-advertisers) - [Română](https://support.2performant.com/ro/pentru-advertiseri) English Show submenu for translations ![2performant.png\]](https://support.2performant.com/hs-fs/hubfs/2performant.png?height=40&name=2performant.png) Open main navigation Close main navigation - - [English](https://support.2performant.com/for-advertisers) - [Română](https://support.2performant.com/ro/pentru-advertiseri) English Show submenu for translations - [Go to 2performant.com](https://2performant.com/) [Go to 2performant.com](https://2performant.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [2Performant Help Center](https://support.2performant.com/) 2. [For Advertisers](https://support.2performant.com/for-advertisers) # For Advertisers ## 1. First steps for beginners - [What is the tracking code?](https://support.2performant.com/hc/en-us/articles/115000094752-what-is-the-tracking-code-) - [What is Approval Time and how can I change it?](https://support.2performant.com/hc/en-us/articles/115000094331-what-is-approval-time-and-how-can-i-change-it-) - [What is a Cookie Life and how can I change it?](https://support.2performant.com/hc/en-us/articles/115000094732-what-is-a-cookie-life-and-how-can-i-change-it-) - [How do I write a good program description?](https://support.2performant.com/hc/en-us/articles/115000094491-how-do-i-write-a-good-program-description-) - [How do I set commission in a new affiliate program?](https://support.2performant.com/hc/en-us/articles/115000364172-how-do-i-set-commission-in-a-new-affiliate-program-) - [What are the requirements for an advertiser?](https://support.2performant.com/what-are-the-requirements-for-an-advertiser) - [Advertisers - Traffic Source Types Preferences](https://support.2performant.com/advertisers-traffic-source-types-preferences) See less ▼ ## 2. Costs, payments and invoices - [What are the current pricing plans?](https://support.2performant.com/hc/en-us/articles/115000094832-what-are-the-current-pricing-plans-) - [What types of fees do advertisers pay for using the platform?](https://support.2performant.com/hc/en-us/articles/360000053111-what-fees-do-advertisers-pay-for-using-the-platform-) - [How do I know how much I have to pay for a POST PAID affiliate program?](https://support.2performant.com/hc/en-us/articles/115000094852-how-do-i-know-how-much-i-have-to-pay-for-a-post-paid-affiliate-program-) - [How can I download the invoice for a PRE PAID affiliate program?](https://support.2performant.com/hc/en-us/articles/115000401731-how-can-i-download-the-invoice-for-a-pre-paid-affiliate-program-) - [How can I download the invoice for a POST PAID affiliate program?](https://support.2performant.com/hc/en-us/articles/115000411072-how-can-i-download-the-invoice-for-a-post-paid-affiliate-program-) ## 3. Relationship with Affiliates - [Where do I see which affiliates have Custom Conditions?](https://support.2performant.com/hc/en-us/articles/115000094291-where-do-i-see-which-affiliates-have-custom-conditions-) - [What are Custom Conditions?](https://support.2performant.com/hc/en-us/articles/115000094712-what-are-custom-conditions-) - [How do I invite an affiliate to my affiliate program?](https://support.2performant.com/hc/en-us/articles/115001059092-how-do-i-invite-an-affiliate-to-my-affiliate-program-) - [Why can’t I approve pending affiliates?](https://support.2performant.com/hc/en-us/articles/115000094231-why-can-t-i-approve-pending-affiliates-) - [How do I grant Custom Conditions to affiliates?](https://support.2performant.com/hc/en-us/articles/115000094692-how-do-i-grant-custom-conditions-to-affiliates-) - [How do I communicate with affiliates?](https://support.2performant.com/hc/en-us/articles/115000094271-how-do-i-communicate-with-affiliates-video-) See less ▼ ## 4. About commissions - [What types of commissions does 2Performant allow?](https://support.2performant.com/hc/en-us/articles/115000094812-what-types-of-commissions-does-2performant-allow-) - [How can I process my commissions in bulk?](https://support.2performant.com/how-can-i-process-my-commissions-in-bulk) - [What statuses can commissions have?](https://support.2performant.com/hc/en-us/articles/115000094391-what-statuses-can-commissions-have-) - [How can I pay the commissions for a PRE PAID affiliate program?](https://support.2performant.com/hc/en-us/articles/115000401791-how-can-i-pay-the-commissions-for-a-pre-paid-affiliate-program-) - [How can I pay the commissions for a POST PAID affiliate program?](https://support.2performant.com/hc/en-us/articles/115000401751-how-can-i-pay-the-commissions-for-a-post-paid-affiliate-program-) - [What is a commission and how to change it?](https://support.2performant.com/hc/en-us/articles/115000094351-what-is-a-commission-and-how-to-change-it-) See less ▼ ## 5. Improve your affiliate program - [Program recommendations for results growth](https://support.2performant.com/program-recommendations-for-results-growth) - [Payment throughout Direct Debit - available for prepaid advertisers](https://support.2performant.com/payment-throughout-direct-debit) - [How can I add my own Terms of Services?](https://support.2performant.com/hc/en-us/articles/115000094251-how-can-i-add-my-own-terms-of-services-) - [How to edit my account information?](https://support.2performant.com/hc/en-us/articles/360000053431-how-to-edit-my-account-information-) - [How do I change my program's description?](https://support.2performant.com/hc/en-us/articles/360000053611-how-do-i-change-my-program-s-description-) - [How to add a new Promotion?](https://support.2performant.com/hc/en-us/articles/115000094632-how-to-add-a-new-promotion-) - [How do I hide site phone numbers for affiliate traffic?](https://support.2performant.com/hc/en-us/articles/226089748-how-do-i-hide-site-phone-numbers-for-affiliate-traffic-) See less ▼ ## 6. Means of promotion - [What are Advertiser’s Promotions?](https://support.2performant.com/hc/en-us/articles/115000094652-what-are-advertisers-promotions-) - [What is Marketer Ranking?](https://support.2performant.com/hc/en-us/articles/115001038871-what-is-affiliate-ranking-) - [What are Shopping Events?](https://support.2performant.com/hc/en-us/articles/115000094672-what-are-shopping-events-) - [On which sites will I be promoted?](https://support.2performant.com/hc/en-us/articles/115000094592-on-which-sites-will-i-be-promoted-) ## 7. Promoting Tools - [What is a Product Feed and how do I upload it into the platform? (video)](https://support.2performant.com/how-to-add-a-feed-in-businessleague) - [What are the available promoting tools?](https://support.2performant.com/hc/en-us/articles/115000094411-what-are-the-available-promoting-tools-) - [What banners do I need?](https://support.2performant.com/hc/en-us/articles/115000094792-what-banners-do-i-need-) - [Special product feeds relevant for the promotion](https://support.2performant.com/hc/en-us/articles/115002523312-special-product-feeds-relevant-for-the-promotion) - [How do I upload a banner for my affiliate program? (video)](https://support.2performant.com/hc/en-us/articles/115000094772-how-do-i-upload-a-banner-for-my-affiliate-program-video-) ## 8. Platform functionalities - [How to use UTM parameters?](https://support.2performant.com/hc/en-us/articles/115000364112-how-to-use-utm-parameters-) - [How to create lost orders?](https://support.2performant.com/how-to-create-lost-orders) - [How do I block an IP for inbound traffic](https://support.2performant.com/hc/en-us/articles/115001033931-how-do-i-block-an-ip-for-inbound-traffic) - [Direct debit card change](https://support.2performant.com/direct-debit-card-change) - [What statistics can I see in 2Performant?](https://support.2performant.com/hc/en-us/articles/115000094311-what-statistics-can-i-see-in-2performant-) - [For Advertisers](https://support.2performant.com/for-advertisers#main-content) - [1. First steps for beginners](https://support.2performant.com/for-advertisers#1-first-steps-for-beginners) - [2. Costs, payments and invoices](https://support.2performant.com/for-advertisers#2-costs-payments-and-invoices) - [3. Relationship with Affiliates](https://support.2performant.com/for-advertisers#3-relationship-with-affiliates) - [4. About commissions](https://support.2performant.com/for-advertisers#4-about-commissions) - [5. Improve your affiliate program](https://support.2performant.com/for-advertisers#5-improve-your-affiliate-program) - [6. Means of promotion](https://support.2performant.com/for-advertisers#6-means-of-promotion) - [7. Promoting Tools](https://support.2performant.com/for-advertisers#7-promoting-tools) - [8. Platform functionalities](https://support.2performant.com/for-advertisers#8-platform-functionalities) - [For Affiliates](https://support.2performant.com/for-affiliates#main-content) - [1. First steps for beginners](https://support.2performant.com/for-affiliates#1-first-steps-for-beginners) - [2. First Payment](https://support.2performant.com/for-affiliates#2-first-payment) - [3. About Commissions](https://support.2performant.com/for-affiliates#3-about-commissions) - [4. Promoting Tools](https://support.2performant.com/for-affiliates#4-promoting-tools) - [5. Relationship with Advertisers](https://support.2performant.com/for-affiliates#5-relationship-with-advertisers) - [6. Means of Promoting](https://support.2performant.com/for-affiliates#6-means-of-promoting) - [7. Platform Functionalities](https://support.2performant.com/for-affiliates#7-platform-functionalities) - [8. Payments, bonuses and taxes](https://support.2performant.com/for-affiliates#8-payments-bonuses-and-taxes) - [For Influencers](https://support.2performant.com/for-influencers#main-content) - [First steps](https://support.2performant.com/for-influencers#first-steps) - [Managing Your Collaborations](https://support.2performant.com/for-influencers#managing-your-collaborations) - [Tracking, affiliate marketing and used terms](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms#main-content) - [0. Big Bear](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms#0-big-bear) - [1. About the 2Performant tracking system](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms#1-about-the-2performant-tracking-system) - [2. About 2Performant](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms#2-about-2performant) - [3. Used terms](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms#3-used-terms) - [4. About Affiliate Marketing](https://support.2performant.com/tracking-affiliate-marketing-and-used-terms#4-about-affiliate-marketing) [![Chill listening crop-3](https://support.2performant.com/hs-fs/hubfs/2performant-2.png?width=24&height=24&name=2performant-2.png "Chill listening crop-3")](https://2performant.com) 2performant.com Help Center Copyright © 2026, 2Performant