Introducing Advertisers' Promotions: A New Feature for Affiliates and Advertisers Alike
Advertisers’ Promotions is a feature that allows advertisers to share their promotions with all affiliates on our platform. Affiliates can view these promotions in their accounts.
Advertisers can add promotions from a dedicated section, and affiliates can see them directly in their dashboards.
To manage your promotions, go to Promotions → My Promotions in your advertiser account menu. Here, you can:
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Create new promotions
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View all existing promotions you've listed
Each promotion has the following options:
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Details – View internal information about the promotion. This is visible only to you, not to affiliates.
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View Promotion – See how the promotion appears to affiliates.
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Edit – Update promotion details.
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Publish/Unpublish – Show or hide the promotion from affiliates.
Publish: promotions will become visible,
Unpublish: promotions will not be visible.
Moreover, you will have the option to filter the listing tabs by:
- All promotions → list of all the available promotions;
- Published → promotions that are currently visible to affiliates;
- Draft → promotions not visible to affiliates;
Shopping Events → events that are defined by 2Performant and through which you can associate promotions with one of those events (present or future).
A new promotion is a good way to bring in the attention of your affiliates the activity of your store and sales events.
Also, a promotion can be used as a stimulation system for affiliates to increase their number of conversions. For example, it can be settled as competition on which to give an extra bonus for the affiliate that generates the biggest number of conversions during a specific period of time. Since this kind of competitions has to consider a large number of details, we recommend in having this defined and announced with a sufficient time ahead and also to ask for one of 2Performant's representative to share from their experience.