- 2Performant Help Center
- For Advertisers
- 6. Means of promotion
On which sites will I be promoted?
Affiliate Marketing: Maximizing Your Reach with Website Owners and Traffic Purchasers
In affiliate marketing, affiliates who own websites are the ones who advertise your products/services and share your offers on their sites.
We also have many affiliates who do not have their own websites, but they purchase traffic and redirect it to you.
As an advertiser you must offer affiliates motivating commissions and a cookie life, considering the margin applied by you.
Moreover, you need to inform affiliates who your customers are or what is your target audience, so that affiliates can target their campaigns more efficiently.