Navigating Through Your 2Performant Account Statistics: Understanding Conversion Rates and More
If you navigate through the Statistics section from your 2Performant account, you will be automatically directed to the page that shows the Conversion Rate for last month.
On any statistics page, you can select up to 3-month period of time to see all stats. You can select the time frame by choosing the start day, month and year (Start Date) and also the end day, month and year (End Date).
You can also choose to view the statistics for a single affiliate program and for a tag you set (Custom Tag) and view all data by days, weeks or months
- Conversion Rate → The conversion rate is calculated based on the total number of conversions divided by the total number of clicks. On this page, you can also see the total value of sales and commissions generated.
- Commissions Amount → it shows the amount of commissions made by you; they are divided between Approved, Pending, and Rejected.
- Clicks → the total number of clicks and more details about them (IP, Referrer, Date, Tool).
- Sales Amount → the value of the sales made through your affiliate tools.
- Revenue/100 Clicks → earnings per 100 clicks computed between aggregate commissions and the number of clicks sent;
- Top Programs/Sales → top affiliate programs based on sales generated by you. All affiliate programs in which you are approved are displayed in a descending order, based on the total value of generated sales for a set period of time.
- Top Programs/Clicks → top affiliate programs based on the sent traffic. All affiliate programs in which you are accepted are displayed in descending order, depending on the total number of clicks sent by you.
- Top Programs/Commissions → top affiliate programs based on the amount of registered commissions. All affiliate programs in which you are approved are displayed in descending order, depending on the total amount of commissions you have earned.
- Traffic vs. Commissions → a side-by-side view of the traffic you send and the commissions you earn in each approved program. It helps you identify which programs turn clicks into earnings and where there’s a mismatch.
- Targeting Score → shows how well your traffic matches your commission results. A higher score means you’re sending traffic to programs that convert. Use it to focus on what works and avoid wasting clicks.