2Performant launches the Big Bear solution for affiliate sales attribution
Correct and comprehensive attribution of sales generated by the traffic sent by affiliates is one of the essential principles on which the collaborations facilitated by the 2Performant platform are based. This is an aspect that ensures the health and supports the performance of your affiliate program.
2Performant ecosystem and the technology we provide to both affiliates and advertisers are constantly updated to improve your experience and the results you achieve.
We have developed and launched Big Bear – a first-party tracking solution, which captures conversions alongside the current tracking system, without duplicating them, managing to track up to 25% more sales, with an average of 17.5% – the difference being determined by the industry and the specific browsing behavior of each online store in 2Performant (results based on an analysis of ~300 stores that already have Big Bear active). 17.5% of the sales generated by affiliates through 2Performant for stores that haven’t installed Big Bear are not being paid by those stores, thus violating the principle mentioned above.
The changes implemented in recent years by the most widely used browsers globally have, among their consequences, the limited ability of the classic 2Performant tracking system (based on third-party cookies) to capture conversions. This is why we developed Big Bear, described in the 2Performant ToS as the tracking system based on the Attribution Code and the Cookie Generation Code (Big Bear). This is mandatory for stores, alongside the classic tracking system, as stated in the 2Performant ToS.
For this reason, in order to cover the conversions that the classic system cannot track without Big Bear, starting May 2, 2023, stores that haven’t installed the Big Bear tracking upgrade will pay commissions to affiliates and to 2Performant that are 20% higher than the current ones. These increased commissions will be due until the stores fulfill their obligation stated in the Platform Terms to correctly and completely install and maintain the full tracking system required by the 2Performant Terms (which includes Big Bear), at which point the costs will return to current levels.
Continued use of the platform after May 2, 2023, implies the stores’ acceptance of the Platform Terms, updated to reflect this penalty applicable to stores for failing to install Big Bear.
For easier organization, here’s a brief timeline of the change.
You have time to install Big Bear until May 1, 2023*.
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Log into your 2Performant account to find the implementation documentation and information about all the steps required to activate it.
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Big Bear works alongside the current tracking solution (iframe), which must remain active. The system does NOT duplicate conversions.
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After installing Big Bear, you will need to test the installation, following the steps in the platform, and submit the activation request from the same page.
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If you encounter any blockers during the activation process or are unsure whether you've submitted the activation request, write to us at support@2Performant.com.
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Testing by our team and the actual activation of Big Bear will take 1–3 days.
Please contact us if you need more information, documentation, or support for your tech team for installing Big Bear — a relatively simple process that takes 2–3 hours of implementation.
If you want to find out more details about the Big Bear project, click HERE to read the articles on the 2Performant blog.
*We have collaborated with AvantiCart and GoMag, who have developed dedicated modules for the easy installation of Big Bear if you are using their ecommerce services.
We offered the Big Bear implementation service for free until December 31, 2022; we continue to offer this service for a fee, in the order in which requests are received.
If you would like assistance with installing Big Bear, fill out this form.