In this article, we explore the essential aspects of managing traffic source type preferences for 2Performant Advertisers. These preferences dictate the methods affiliates can use to promote your affiliate program.
Selecting your traffic source types preferences is crucial for effectively communicating with affiliates about the methods they can employ to promote your affiliate program. The traffic source type denotes the platform or medium that affiliates utilize to drive visitors to your website. This encompasses a wide spectrum of online channels, including Google Ads (search, display, or video), Social Media platforms (Facebook, Instagram, TikTok), various content websites, and many more.
In a digital landscape where consumers are dispersed across numerous platforms, it is paramount to diversify your marketing efforts accordingly. By embracing as many traffic source types as possible within your 2Performant advertiser account, you open up opportunities to reach a more diverse audience and maximize your online exposure. Restricting your affiliate marketing program to a single traffic source can limit its potential impact. Therefore, consider the power of diversity by selecting a wide range of traffic source types.
Understanding Traffic Source States
In the context of 2Performant Advertisers, each traffic source type can be assigned one of the following states:
Yes
Definition: Affiliates can freely promote your affiliate program through the traffic source types marked as YES.
Implication: When a traffic source type is marked as "Yes," affiliates have the green light to employ that particular method for promoting your affiliate program without any additional steps or confirmation required from your end.
Maybe
Definition: Affiliates can promote your affiliate program through the traffic source types marked as MAYBE only after receiving a message confirmation from you. If you transition a traffic source type from YES to MAYBE, affiliates who were already promoting your program through that source type will not need additional confirmation from you. However, if you intend to alter the parameters of your collaboration, please get in touch with them.
Implication: Affiliates can use traffic source types marked as "Maybe" once they have received explicit confirmation from you. This offers you a level of control and allows you to communicate directly with affiliates regarding the suitability of certain methods for your program.
No
Definition: Affiliates cannot promote your affiliate program through the traffic source types marked as NO.
Implication: Traffic source types marked as "No" are off-limits to affiliates for promoting your affiliate program. This restriction ensures that your program adheres to specific guidelines or aligns with your strategic objectives.
Important Selector Requirement
To maintain valid collaboration opportunities within 2Performant, you can't select "No" for all traffic sources types. At least one traffic source type should be designated as "Maybe". This ensures that you have a means of interacting and confirming affiliates' use of certain traffic source types while also fostering flexibility in your partnership.
By carefully selecting your traffic source type preferences and managing their states, you can effectively harness the diverse capabilities of your affiliates and optimize your affiliate marketing program's reach.
For more information or assistance with configuring your traffic source type preferences, please reach out to our support team.
(Note: Ensure to update your 2Performant advertiser account according to your preferences and guidelines regularly to align with your evolving marketing strategy.)
Traffic Sources Types definitions
Ads
Google Ads - search
Affiliates use Google Ads platform to promote products or services in the results any user sees when they type something into Google's search bar. Affiliates target specific keywords in Google's search ads that match what the users are searching. This results in higher visibility among users searching for these keywords and can drive more targeted traffic to advertisers' products.
This is one of the main traffic source types used by affiliates in generating a high number of conversions.
The main benefits:
Attracting high-intent traffic
Attracting high-volume traffic
Boosting product visibility on search pages
Providing immediate and measurable results
Allowing precise keyword targeting
Google Ads - display
Affiliates use Google Ads platform to display visual advertisements that appear on various websites the user visits. These advertisements are usually related to what the website is about or what the user has been searching for recently. These visual advertisements increase brand awareness and reach a wide audience.
As this is mainly a brand awareness traffic source type, it doesn’t generate many conversions.
The main benefits:
Reaching a wide audience across multiple websites
Building brand awareness through visual elements
Encouraging engagement with interactive ad formats
Utilizing user interest and browsing behavior for targeting
Offering remarketing capabilities to re-engage visitors
Google Ads - video
Affiliates use Google Ads platform to display vodep advertisements that play before, during, or after a video on platforms like YouTube (owned by Google). This rich media content can significantly increase user engagement, resulting in a more significant impact and brand recognition.
As this is mainly a brand awareness traffic source type, it doesn’t generate many conversions.
The main benefits:
Increasing user engagement with dynamic content
Boosting brand recognition and recall
Allowing storytelling and product demonstrations
Reaching a large, diverse audience on YouTube
Providing detailed metrics to measure performance
Google Shopping Ads - Comparison Shopping Services
Affiliates use Google Ads platform to display products on Google searches where users get a list of different stores selling similar items along with their price and image. This ads are shown above the normal, text ads and results.
This can increase click-through rates and generate many conversions as users can see product prices and images upfront.
This is one of the main traffic source types used by affiliates in generating a high number of conversions.
The main benefits:
Increasing visibility among active shoppers
Showcasing product prices and images upfront
Enabling easy comparison with other products
Driving higher click-through and conversion rates
Enhancing user experience with rich product information
Facebook Ads
Affiliates use Facebook Ads network (Facebook, Instagram, Messenger, WhatsApp) to display ads on specific sections (like news feed, sidebar etc.) of the targeted platforms. The platform's extensive demographic data allows dedicated targeting.
As Facebook network offers a social, leisure, experience users are not in a buying mood. This can generate high interaction, but low conversion rates.
The main benefits:
High number of potential buyers
High user engagement
Enabling a variety of ad formats (video, carousel, etc.)
Utilizing user behavior and interest data for targeting
Bing Ads
Affiliates use Bing Ads platform to promote products or services in the results any user sees when they type something into Bing’s search bar. Affiliates target specific keywords in Bing’s search ads that match what the users are searching. This platform can provide access to a different demographic of users, expanding the advertiser's reach.
The main benefits:
Expanding reach to Microsoft's search engine users
Providing lower competition for ad space
Offering good value for traffic
Enabling detailed targeting options
Reaching a unique demographic of users
TikTok Ads
Affiliates create dynamic, video ads that appear in the TikTok feed. TikTok is an engaging platform with a younger demographic. This can enhance brand visibility among younger audiences and drive viral marketing effects.
As TikTok offers a social, leisure, experience users are not in a buying mood. This can generate high interaction, but low conversion rates.
The main benefits:
Gaining access to a younger, engaged demographic
Increasing brand visibility with full-screen ads
Enabling targeting with TikTok's user data
Other PPC/PPM/PPV
Affiliates run pay-per-click/view ads on various other platforms. This type of advertising can provide a broad reach and allows for flexible results based on actual user interaction.
The main benefits:
Ensuring a diverse reach across platforms
Expanding brand visibility beyond major platforms
Utilizing various ad formats depending on platform
Gaining access to unique user bases of niche platforms
Socials
Facebook profile
Affiliates publish affiliate links on their personal Facebook profiles to advertise products or services. They share posts, product links, or engaging content to their network of friends and followers. The effectiveness of this method relies heavily on the affiliate's network and their ability to influence their connections.
As this are Facebook profiles managed by users, traffic, conversions and publishing structure may vary highly.
The main benefits:
Personal Endorsement
Organic Reach
Personal Connection
Facebook group
A Facebook group is like a meeting place on Facebook where people gather because they have a common interest. Affiliates utilize Facebook groups they manage to promote products or services to communities focused on specific interests. These communities can range from broad (like a fashion group) to very niche (like a group for vintage watch collectors). The promotions can be highly targeted based on the group's interests.
As this is are Facebook groups managed by users, traffic, conversions and publishing structure may vary highly.
The main benefits:
Targeted Audience
Community Engagement
User Interaction
Authentic Promotion
Wide Reach depending on group size
Facebook page
A Facebook page is a public profile specifically created for businesses, brands, celebrities, and other organizations. Affiliates use their Facebook pages to promote products or services, engage with their followers, and provide updates about the product offerings. As this is are Facebook pages managed by users, traffic, conversions and publishing structure may vary highly.
The main benefits:
Broad Audience
Regular Engagement
Professional Setting
Instagram profile/page
Affiliates use their profile or business page to post pictures, stories, or videos promoting a product or service. This platform is ideal for lifestyle and visually appealing products, and can drive high engagement rates.
As this is are Instagram profiles managed by users, traffic, conversions and publishing structure may vary highly.
The main benefits:
Leveraging visual appeal for product promotion
Gaining access to a younger, engaged demographic
Utilizing Instagram Stories for timely promotions
Partnering with influencers for wider reach
Encouraging direct purchases with shoppable posts
Youtube channel
Affiliates use YouTube to create video content around products or services. This type of content can be highly engaging and persuasive, potentially driving higher conversion rates.
As this is are YouTube channels managed by users, traffic, conversions and publishing structure may vary highly.
The main benefits:
Utilizing engaging video content for product promotion
Demonstrating product usage and benefits
TikTok profile
Affiliates create short, engaging videos on TikTok. The platform's unique format can make promotions more memorable and shareable, contributing to higher brand visibility.
As this is are TikTok profiles managed by users, traffic, conversions and publishing structure may vary highly.
The main benefits:
Reaching a young and active user base
Gaining viral potential with shareable content
Other socials
Affiliates use platforms like Twitter, LinkedIn, and Snapchat for promotion. These platforms can reach different demographic groups and can foster direct communication with potential customers. As this are profiles managed by users, traffic, conversions and publishing structure may vary highly.
The main benefits:
Accessing diverse user demographics across platforms
Utilizing platform-specific features for unique promotions
Engaging with users in different online environments
Diversifying promotional strategies for wider reach
Building brand recognition across various social channels
Website/special projects
Cashbacks
Cashbacks are websites or projects where users can earn money back on purchases they make. Usually, affiliates split the commissions earned in the platform with the user that buys something using an affiliate link. This can boost conversion rates by providing a direct benefit to customers.
This is one of the main traffic source types used by affiliates in generating a high number of conversions.
The main benefits:
Incentivizing purchases with cashback offers
Building customer loyalty with monetary rewards
Encouraging repeat purchases for cashback accumulation
Increasing conversions with immediate user benefits
Attracting cost-conscious consumers seeking savings
Coupons/Vouchers
Coupons/Vouchers sites or projects are platforms where affiliates aggregate discount codes. This strategy can attract price-conscious consumers and drive increased sales volume during promotional periods.
This is one of the main traffic source types used by affiliates in generating a high number of conversions.
The main benefits:
Attracting price-conscious consumers
Driving increased sales volume during promotional periods
Incentivizing purchases with immediate savings
Encouraging larger order values with percentage-based discounts
Building customer excitement with limited-time offers
Promotions Aggregator
Affiliates aggregate various offers on dedicated platform they manage, driving traffic to the advertiser's site. This can increase sales volume and enhance brand awareness.
This is one of the main traffic source types used by affiliates in generating a high number of conversions.
The main benefits:
Increasing brand visibility through aggregated offers
Attracting a wide range of consumers seeking deals
Driving higher traffic volume to the advertiser's site
Encouraging purchases with unique promotional offers
Enhancing brand reputation among deal-seeking communities
Price Comparison Services
Affiliates run sites that compare product prices from different sellers, driving informed traffic to the advertiser's site. This can lead to higher conversion rates from consumers seeking the best deal.
This is one of the main traffic source types used by affiliates in generating a high number of conversions.
The main benefits:
Driving high-intent traffic from consumers seeking the best deal
Building trust with transparency in pricing
Encouraging immediate purchases with clear price advantages
Attracting informed consumers researching product options
Enhancing competitive advantage with price positioning
Product Aggregators
Affiliates collect and showcase products, providing visibility and driving traffic to the advertiser's offerings. This can increase brand exposure and attract a wider audience.
This is one of the main traffic source types used by affiliates in generating a high number of conversions.
The main benefits:
Increasing brand exposure among a wide array of products
Providing visibility to a wide range of consumers
Leveraging the affiliate's platform for additional marketing
Gaining potential for higher traffic volume to the advertiser's site
Encouraging discovery among consumers exploring product options
Content site with generalist topics
These are websites that cover a wide range of topics. Affiliates embed promotions or affiliate links within diverse content. This approach can attract a wide array of consumers and offer indirect, soft-sell marketing opportunities.
The main benefits:
Reaching a broad audience through diverse content
Embedding promotions subtly in informative content
Building brand trust through association with valuable content
Encouraging indirect marketing opportunities with soft-sell tactics
Gaining SEO benefits from the affiliate's content-rich site
Products review sites
Affiliates run review sites, providing product evaluations and comparisons. These sites can drive high-quality, informed traffic to advertisers' sites, increasing trust and credibility.
The main benefits:
Driving informed traffic with product evaluations
Building trust and credibility through unbiased reviews
Highlighting product features and benefits in detail
Encouraging purchases with positive user experiences
Providing a platform for user feedback and discussion
User generated sites AND/OR forums
These are websites or forums where the content is created by the users themselves. Examples include Reddit and Quora. Affiliates manage this sites and can promote products or services. This method can build organic interest, foster trust, and gather valuable user feedback.
The main benefits:
Engaging organically with online communities
Fostering trust with authentic user experiences
Building organic interest through word-of-mouth marketing
Retargeting
Affiliates use retargeting to serve personalized ads to users who've shown prior interest. This strategy can dramatically increase conversion rates by reaching users who are already familiar with the product or service. For this, specific, retargeting codes, need to be installed on the advertiser site.
The main benefits:
Re-engaging users who've shown prior interest
Driving higher conversion rates with personalized ads
Reducing cart abandonment with timely reminders
Building brand familiarity with repeated ad exposure
Maximizing return on ad spend by targeting high-intent users