With 2Performant you can launch affiliate programs
- for leads (per lead),
- for sales (per sale),
- for sales and leads (per sale & lead).
For affiliate programs per sale, you can offer the following:
- fixed commission,
- percentage commission and
- variable commission (depending on multiple criteria).
For affiliate programs per lead, you can provide the following:
- fixed value and
- variable value (depending on multiple criteria).
Advertisers can run campaigns for any type of measurable marketing action, performed by users directed by affiliates. An action can mean a sale on the advertiser’s site, opening an account on that site, subscribing to its newsletter, etc.
For a sale action, the advertiser pays a commission to the affiliate representing a fixed amount or a percentage of a total transaction amount.
For campaigns based on lead actions, the advertiser rewards affiliates with a fixed amount for each completed action made by users sent through 2Performant.
Many advertisers have a hybrid affiliate program that offers both sales and lead commissions.