1. About the 2Performant tracking system
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      1. 2Performant Help Center
      2. Tracking, affiliate marketing and used terms
      3. 1. About the 2Performant tracking system

      How does 2Performant know which affiliate to pay for a conversion?

      Transmitting information through cookies

      Because 2Performant is a cookie based system, it basically has the ability to transmit information regarding the affiliate, the tools that were used by the user and the date when the cookie was placed. These information stays in the user’s browser for the lifetime of that cookie, lifetime that is determined by each advertiser, through cookie life.