4. About Affiliate Marketing
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      2. Tracking, affiliate marketing and used terms
      3. 4. About Affiliate Marketing

      What is CPA (Cost per Action)?

      CPA: A Cost-Effective Payment Model for Online Advertising

      CPA is a payment model in online advertising, which involves paying only for an action made by a user directed by an affiliate.Basically, the advertiser pays only for the actions set for his/her affiliate program, such as sale and/or lead.