How does 2Performant track Internet transactions?

2Performant uses cookies to track advertisers’ sales and users directed by affiliates. The cookie is added to the user’s browser when he/she clicks on a promoting tool. Each advertiser must integrate a tracking code, delivered by 2Performant, on the order confirmation page within his/her site. The only role of this code is to track users that were directed by affiliates and to have a record of the actions completed by them.