How does 2Performant track Internet transactions?

The use of cookies by 2Performant for tracking sales

2Performant uses cookies to track advertisers’ sales and users directed by affiliates. The cookie is added to the user’s browser when he/she clicks on a promoting tool. Each advertiser must integrate a tracking code, delivered by 2Performant, on the order confirmation page within his/her site. The only role of this code is to track users that were directed by affiliates and to have a record of the actions completed by them.