How does affiliate marketing work?

Affiliate Marketing: Pay Only for Results

Affiliate marketing is a performance-based marketing model: you only pay for the results. This system works quite simple: online stores or other websites, known as advertisers, provide affiliates (publishers, bloggers, SEM specialists) a range of promoting tools, from banners to links.

Affiliates, use these tools to direct visitors to advertisers’ sites and are rewarded in direct proportion to the number or value of the actions made by those visitors within a certain amount of time (cookie life). Advertisers only pay for results. In this process, 2Performant acts as an intermediary, providing fast and efficient solutions for promotion and monetization.

In addition to sales, an affiliate program is effective for any type of measurable marketing actions such as subscribing to a newsletter, filling out a form or completing a questionnaire.