In such a program, advertisers provide affiliates several promoting tools and sets a commission for each action they want to be made on their sites. Affiliates place unique affiliate links for these ads on their sites, through email campaigns or in search listings.
When a user clicks on these links and performs an action commissioned on the advertiser’s site, the transaction is tracked online through cookies. When a purchase is made, the user interacts directly with the advertiser and the affiliate receives a commission for that particular transaction.
In an affiliate marketing program, the advertiser pays for the actions made by a user that was sent by the affiliate on his/her site, instead of paying in advance for the space used for the ad. This whole process is possible through our 2Performant platform, which provides technological solutions and support required for performance.
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Nice post.. Affiliate marketing is a very effective marketing model, because money is only being paid when results have been achieved. The publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant. Many businesses give credit to this method of marketing for their success. Affiliate Marketing is a variation of online marketing, in which the advertisement publisher gets paid by the customer or by the sale, for any transactions generated through his/her affiliate marketing link. Affiliate marketing is starting point for all other online marketing strategies.
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