What is an affiliate marketing program?

Understanding Affiliate Marketing: How it Works and Benefits for Advertisers and Affiliates

In such a program, advertisers provide affiliates several promoting tools and sets a commission for each action they want to be made on their sites. Affiliates place unique affiliate links for these ads on their sites, through email campaigns or in search listings.

When a user clicks on these links and performs an action commissioned on the advertiser’s site, the transaction is tracked online through cookies. When a purchase is made, the user interacts directly with the advertiser and the affiliate receives a commission for that particular transaction.

In an affiliate marketing program, the advertiser pays for the actions made by a user that was sent by the affiliate on his/her site, instead of paying in advance for the space used for the ad. This whole process is possible through our 2Performant platform, which provides technological solutions and support required for performance.