---
title: What is Conversion Rate?
description: What is the conversion rate and how is it calculated?
---

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# What is Conversion Rate?

## What is the conversion rate and how is it calculated?

Conversion Rate is the percentage ratio between the number of users directed on the advertiser’s site and the number of users who are doing the desired action.

The action that decides a conversion is determined by the advertiser and can be either a sale on his/her site, filling out a form or any other action with measurable results.

 

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